How Are Drones Used In Real Estate Marketing?

Drones are all the rage these days. The unmanned aircraft can take to the skies to snap aerial shots and videos of breathtaking landscapes, providing a unique perspective that is impossible to get from the ground.

Real estate agents are turning to drones to capture sweeping views of properties, giving potential buyers a better idea of the property’s size, acreage, and surroundings. So, how are drones being used in real estate?

With the advent of automation and better imaging technology, drones are being used more and more in the real estate industry for a variety of tasks, such as taking pictures and videos of properties, surveying land, and especially for real estate marketing.

In this article, we'll discuss why and how drones are used for the marketing of a property. Let's begin!

What is Real Estate Marketing?

Real estate marketing is the process of creating and using marketing strategies to sell properties. This includes everything from online marketing to traditional marketing techniques like open houses and print advertisements.

This process typically begins with finding potential buyers and generating leads. Once leads have been generated, real estate agents will work to convert them into sales. In order to do this, they will use a variety of marketing tools and strategies.

Some of these tools include:

1.     Creating and maintaining a website

2.     Creating and distributing marketing materials

3.     Using social media

4.     Hosting open houses

5.     Advertising in print and online

6.     Creating and maintaining a blog

7.     Creating and distributing e-newsletters

8.     Creating and distributing press releases

Drones in Real Estate Marketing

A drone is a must-have for real estate marketing. The unmanned aerial vehicles can help real estate agents show off a property’s best features and give potential buyers a sense of the property and its surroundings without ever stepping foot on the property. Real estate drone use has increased in recent years as the technology has become more accessible and the Federal Aviation Administration has clarified its rules. The FAA released its first rules for commercial drone use in 2016, and in 2019, the agency released its long-awaited rules for flying drones over people.

The bottom line is when you use drones to shoot photos and videos of any property, whether it's a residential real estate or a construction site, it's going to be super attractive to the potential buyers of the property.

Check out one of our showreels to get a better understanding of what I am talking about:

https://www.youtube.com/watch?v=VrhNuETWh4k

If you need spectacular drone videos and Dramatic Drone Photography for marketing of any of your real estate projects, you must  check out our services at Phoenix Drone Pros.

Benefits of Drones in Real Estate

Drone photography has become a go-to tool for real estate agents, home sellers, and others wanting to show off properties from a different perspective. And it’s not just for aerial shots. Drones are increasingly used to capture detailed photos and videos of the inside of homes, landscapes, and other architecture.

Here's a list of the top five benefits of using drones in real estate:

1. Increase the Value of Your Listings

Aerial shots show buyers the layout of the property and surrounding neighborhood and allow for a better understanding of the property’s size. Aerial photography also creates stunning visuals that grab the buyer’s attention and sell listings faster.

2. Save on Advertising Costs

Drone photography is a cost-effective way to market your listing. With a high-quality drone and camera, you can take professional-grade photos and videos without hiring an outside company.

3. Get a New Perspective

Drones give you the ability to capture unique angles and perspectives that wouldn’t be possible with ground-level photography. This can show buyers features of the property they wouldn’t be able to see otherwise.

4. Reach a Wider Audience

Drone photography is a great way to make your listing stand out online. With aerial shots, you can show off the property in a way that will grab the attention of buyers scrolling through listings.

5. Save Time

Drones can save you time by allowing you to quickly capture multiple angles of the property in one flight. This is especially helpful if you have multiple listings or if you need to update photos frequently.

Recommended Article:   10 Benefits of Drone Photography to Sell Commercial Real Estate

Return on Investment in Using Drones for Real Estate

The use of drones for real estate has been on the rise over the past several years. In fact, the use of drones for photography and videography has become so popular that the Federal Aviation Administration (FAA) has begun to require that all operators obtain a special license.

While the cost of drones has come down significantly in recent years, they are still not cheap. A good quality drone can cost several thousand dollars. In addition, the operator must have a special license from the FAA in order to legally operate the drone.

Despite the cost, many real estate professionals have found that the use of drones provides a significant return on investment. Drones allow real estate professionals to take high-quality photos and videos of properties that would otherwise be difficult or impossible to obtain.

In addition, drones can be used to obtain aerial views of properties. This can be especially helpful when trying to sell larger properties, such as farms or ranches.

The bottom line is that the use of drones for real estate can provide a significant return on investment. If you are a real estate professional who is looking for a way to improve the quality of your photos and videos, or if you are looking for a way to obtain aerial views of properties, then the use of drones may be right for you.

Tips to Use Drones In Real Estate Marketing

The best way to sell anything is to show the potential buyer what they are buying. With the help of a drone, you can show your customers a property, business, or any other location without ever having to leave the comfort of your office. You can even highlight the best features of a location that is difficult to see from the ground.

1. Take Advantage of Aerial Photography

You can use a drone to take pictures and videos from any angle. This is extremely helpful if you want to showcase a property that has a difficult-to-reach or dangerous location.

You can also use drones to take aerial photographs of a business or any other location. This can be a great way to show potential customers what they are missing if they are not already familiar with your business.

2. Use Drones to Inspect Hard to Reach Places

If you need to inspect a property or business but it is located in a difficult-to-reach place, you can use a drone to do the job for you.

This can be a great way to save time and money. You can use a drone to inspect the roof of a building or any other hard-to-reach location.

3. Use Drones to Showcase a Property

If you are selling a property, you can use a drone to show potential buyers what they are missing. You can use a drone to take pictures and videos of the property from different angles. You can even use a drone to take a video tour of the property. This can be a great way to show potential buyers the property in its entirety.

Relevant Regulations When Using Drones for Real Estate

The use of drones in real estate has become increasingly popular in recent years, but it's still relatively new territory.

The Federal Aviation Administration (FAA), which regulates drone use, has only recently begun to issue licenses to real estate professionals. Even with these licenses, there are strict rules about where and how you can fly your drone.

Here's what you need to know about the relevant regulations when using drones for real estate.

1. You Can Only Fly in the Daytime

The FAA requires that all drone pilots be able to see their drones at all times. This means that you can only fly during the daytime. If you want to fly at night, you must have special lighting on your drone that will allow you to see it.

2. Stay Below 400 Feet

The FAA also requires that all drone pilots stay below 400 feet. This is to ensure that the drone does not interfere with other aircraft.

3. Stay Away from Airports

You must stay at least five miles away from any airport when flying your drone. This is to ensure that your drone does not interfere with any manned aircraft that might be taking off or landing.

4. Stay Away from People

You must also stay at least 25 feet away from any people when flying your drone. This is to ensure that your drone does not injure anyone if it should happen to crash.

Frequently Asked Questions

Can drones be used to photograph a house for real estate purposes?

Yes, drones can be used to photograph a house for real estate purposes. Drones can provide a unique perspective for real estate photography and can help show the property in a new light. However, there are some things to keep in mind when using drones for real estate photography, such as local laws and regulations, as well as privacy concerns.

What are 3 things drones can be used for?

Drones can be used for a variety of purposes, including aerial photography and videography, surveying and mapping, inspecting infrastructure, delivering packages, and even agricultural spraying.

Why is drone photography important in real estate?

Drone photography is important in real estate because it can provide a unique perspective of the property. Drones can help show the property in a new light and can help potential buyers see the property in a different way.

What kind of drone do realtors use?

The type of drone that realtors use depends on the purpose of the drone and the budget of the realtor. For example, some realtors may use a drone for aerial photography, while others may use a drone for surveying or mapping purposes. There are a variety of drones on the market, so it is important to choose the right drone for the job.

Final Thoughts

Drones are a valuable tool for real estate professionals, but they need to be used wisely to be effective.

If you’re considering using a drone for your business, think about how it will help you stand out from the competition, save time and money, and improve your marketing.

Do your research to find the right drone for your business, and be sure to learn the FAA rules and regulations before you take to the skies.

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